Nor do the bank accounts of sports bettors. But sports betting sites and casinos don’t operate in a vacuum. Using basic logic, the system would be successful almost 100% of the time in a vacuum. One of the reasons the Martingale betting strategy is so popular is that it seems like a sure-fire win. Accurate spelling of his last name was apparently lost in translation over the years as Martindale became Martingale.ĬHECK OUT: Everything You Need to Know About Sports Betting Systems Legend has it the Martingale system is named after John Henry Martindale, a London casino owner who allegedly used the strategy in the 1700s. The Martingale betting system has been around since at least the 18th century.